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Updated: May 23, 2020

#1. Proper Lighting

If the lighting in interior 3D visualization is right, the picture will look realistic and full of life. To achieve this effect, professional 3D Artists stick to a set of rules.

Notably, the evening light should be cold, and the daylight neutral — to keep colors in the scene natural. If the 3D visualization shows a daytime scene, the sunlight must dominate to ensure the realistic look of the picture. And vice versa: if the render displays a room in the evening time, the brightest light should come from artificial sources like pendant lights or a chandelier.

Proper illumination of objects in the scene is another major rule for getting the lighting right. The objects that are situated by the window must be more lit than ones in the back of the room. Also, there should be no completely shaded parts in the image — all materials and textures have to be clear and readable.

#2. Impeccable Сomposition

The composition is the interrelation between objects in a picture. If all elements of the interior render are properly arranged, it creates harmony and highlights the interior design strengths. To achieve the effect, the image must accord with a set of rules.

3D interior visualization should have a compositional center — an object or group of objects that stand out by size or color, and thus instantly catch the eye. Though it is called “center,” it can be situated anywhere in the image.

#3. Details That Evoke Emotions

3D visualization technology allows creating images which not only convey technical info but also touch people’s emotions. It is possible by adding smart details — small but meaningful elements that tell how wonderful it would be to live or work in the future space.

For instance, the render for a sleek minimalist office interior might include a notebook and a cup of steaming coffee on the desk. These subtle details will add life to the situation pictured and spur viewers’ imagination. He will see himself starting a working day in that office, writing down questions for an upcoming meeting and sipping the delicious drink.

So when checking out the 3D visualizations, it’s a must to see what kind of details the 3D Artist included. Do they paint a clear picture? Moreover, if Designer has any ideas at the project outset, best to share them with the studio — this may save plenty of time and help to create an image with a compelling story.

#4. Style Consistency

When everything in the image is in one style, it pleases the eye and creates an impression of wholeness. So, not a single interior detail should look extraneous in relation to other elements. For instance, a room in the Industrial style cannot include classic artwork or a crystal chandelier — it will look weird. So it’s wise to check that all details in the 3D interior visualization belong to the same style.

#5. High-Quality Textures

For all surfaces to look real, interior 3D rendering should contain only highly detailed textures, with realistic colors and material patterns scaling. This way, a viewer will practically feel how fluffy the wool rug is, and how soft to touch the furnishing textiles are.

The low-quality, flat textures with incorrect scaling, unnatural colors, or visible seams look fake. That’s why they are unable to evoke any pleasant associations. So if the Designer finds such an error in the 3D render, he’d better send it back for corrections.

If the Designer knows the key elements of the 3D interior visualization scene, he can easily prepare a detailed brief for work with a CGI studio. Such a brief will help the firm’s 3D Artists to quickly make stylish 3D renders with realistic light, high-quality textures, perfect composition, and details that bring positive emotions. In such a way, the Designer gets the best renders in the short term and for a reasonable cost.

Want to get professional 3D architectural visualization for your design projects? Contact us and get impeccable 3D renders your clients will fall in love with.

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